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FaxBack Empowers Mortgage Industry with FAXability™ Broadcast Application

Eliminates the Complications of Faxing Large Volumes of Personalized Documents or Rate Sheets


TIGARD, Oregon. - September 10, 2002 - FaxBack® Inc., the developer of FaxBack flagship fax-on- demand technology and NET SatisFAXtion fax server software, today announced the availability of FAXability Broadcast software bundles for the mortgage industry.

Aimed at the mortgage market, FAXability Broadcast is an easy-to-use and browser-based solution for distributing high-volume, personalized, business-critical documents or rate sheets. The software works in conjunction with the company’s widely popular fax server, NET SatisFAXtion, to provide mortgage companies with a total messaging solution for broadcast faxing.

In today’s volatile market, if there is one thing mortgage lenders can be sure of, it’s that interest rates will change - often several times a day. With the need to communicate changes to brokers quickly and with minimal effort, many mortgage companies like Flagstar Bank, Wells Fargo, Creve-Couer, Fieldstone Mortgage and NBA Group have turned to FaxBack for help.

“FAXability Broadcast gives mortgage companies a simple, powerful – yet cost-effective – tool for delivering highly personalized faxes, ” said Art King, president at FaxBack, Inc. “With just a few clicks of a mouse, lenders can now prepare custom mail-merge fax documents. This software is an order of magnitude faster and easier to use than other broadcast solutions and even service-based offerings.”

Easy-to-Use Interface For Non-Technical Mortgage Staff Members
FAXability Broadcast features an intuitive, unified interface that allows mortgage professionals of all levels of technical expertise to send dozens, hundreds – even thousands – of faxes effortlessly. Lenders can maintain total control of fax broadcast jobs by queuing multiple broadcast jobs and then sending them simultaneously, starting and stopping jobs on-the-fly, scheduling during off-peak hours and resending failed or updated records.

Personalize Rate Sheets with Mail Merge
Research has long shown that customized messages are essential to successful response rates. With FAXability Broadcast lenders set-up fax broadcasts from a Microsoft Word document using Word’s Mail Merge feature to incorporate personal information for each recipient. Custom cover pages and header information can be easily tailored with just a few simple clicks. This approach allows mortgage companies to create and execute highly segmented pieces while combining the distribution power of broadcast fax with 1–on–1 communications. Audiences can be instantly reached via fax by replacing the more time-consuming, costly and labor-intensive methods such as direct mail, manually sending via traditional fax machines or using a costly fax service bureau. Typical return-on-investment is less than 2 months or one loan closure.

About FaxBack:
With over 25 years in the fax industry, FaxBack is leading the charge in reliable VoIP fax solutions for both business and carrier applications. FaxBack’s innovative VoIP fax solutions are a result of the tight integration of its class-leading fax drivers and software technologies enabling comprehensive fax solutions for small business applications, mission-critical enterprise fax deployments, and high-demand, high-density carrier grade fax operations. FaxBack’s complete, cost effective and award-winning line of NET SatisFAXtion fax server products are flexible, easy-to-use and fully integrate with back-office business applications, IP-PBX’s, virtualized cloud topologies and more.